Samples of PR and Advertising Writing
Welcome to my writing samples page! Here, you'll find a curated collection of my projects and assignments that showcase my skills and experiences in public relations, advertising, and media writing. Each piece demonstrates my ability to craft compelling narratives, conduct in-depth research, and engage audiences across various platforms. Dive in to explore how I've applied my academic knowledge to real-world scenarios, reflecting my growth and versatility as a communicator.
News Release Assignment
Austin Public School District's "Futures Initiative"
PR 348
This assignment involved writing a news release for the "Futures Initiative" at Austin Public Schools. This initiative introduces technology and new teaching methods into the curriculum to better prepare students for the future. The release highlights the program's features, includes a quote from the superintendent, and invites the community to get involved.
News Release Assignment
Austin Public School District's "Futures Initiative" - Creative Brief
PR 348
The creative brief outlines a campaign for the "Futures Initiative" by Austin Public Schools, aimed at arming students with tech skills and new teaching methods. It details the target audience, the urgency for modern education, and the community's role. The main message emphasizes Austin Public Schools as a leader in integrating technology into education, highlighting innovative curriculum elements like enhanced STEM and coding. It also calls for community involvement to support this forward-thinking educational transformation.
Feature Article Assignment
Student-conducted PR interviews for feature storytelling.
PR 348
For the feature article assignment, we role-played as PR professionals, writing a human-interest story on a classmate. The process included researching, interviewing, and creating digital content like LinkedIn profiles. The final 450-word article highlighted career insights and professional advice.
Blog Writing Assignment
ChewFit - Women's Natural Weightless Supplement
PR 348
The blog writing assignment showcased ChewFit, a chewable supplement for women seeking weight management. The post highlights the product's ease of use, health benefits, and user success stories, encouraging reader engagement and community building around the brand.
Social Media Assignment
ChewFit: 2 Day Social Media Calendar
PR 348
The social media assignment involved creating a content calendar and accompanying graphics for Facebook, Instagram, and Twitter to promote ChewFit. The posts were designed to resonate with women aged 25-45 and highlight ChewFit as an integral part of a wellness routine. The campaign's narrative followed a day in the life of the target audience, from morning motivation to evening reflection, and featured testimonials to build community and credibility for the product.
Podcast Assignment
Creating a podcast & interviewing a student reporter
PR 348
For the podcast assignment, I produced an episode of "PR Perspectives," interviewing Annabelle Moore from the Houston Chronicle about Texas' DEI legislation's impact on universities. The conversation delves into the complexities of reporting on politically charged topics, with a focus on the student experience and the feedback loop between journalism and public opinion. This episode is an insightful exploration of the intertwining of media, legislation, and public relations within the realm of higher education.
